On Wednesday, Needham analyst Mark May points out what what many have realized for years, Yahoo Messed Up Not Buying Facebook. For the younger demographics Yahoo's brand is irrelevant. Not a single person I have spoken to under 22 uses or cares about any of Yahoo's properties. Facebook, in comparison - well, I'll let the stats speak for themselves. From the report:
Facebook is no doubt one of the most important Internet companies to have been created in the last five years. In just three years since launch the property has attracted 21 million registered users. More phenomenal, however, is that an estimated 93% of those 21 million users are “active”, or log on at least once a month, 85% at least once a week and 60% at least once a day. In addition, average daily usage is reported to be nearly 20 minutes per day per user. According to comScore, Facebook.com ranked as the 36th most-visited site on the Web in February 2007 with 16.7 million unique visitors, and was also the second-most “engaging” site with 23.6 average visits per visitor during the month (see figure below). Facebook has also been ranked as the number one site for photos, ahead of Yahoo!’s Flickr, with over 6 million photos uploaded daily. In a survey conducted last month, eMarketer found that Facebook was the most viewed site by females in the United States (69%) ages 17-25 and also the most viewed website by males (56%). In a survey conducted last year by Student Monitor, Facebook was named the econd most "in" thing among undergraduates, tied with beer and after only the iPod. Those sorts of usage statistics are nearly unheard of, and make Facebook one of the largest and stickiness media properties around.