There was much conversation in the Valley this week stemming from the NYT article on the fall of Friendster. If you're interested in the topic, definitely check out Danah Boyd's excellent paper, Friendster lost Steam, is MySpace just a Fad?
In the paper, Danah, a Berkley PhD and Yahoo researcher, serves to answer the question "What went wrong with Friendster? Why is MySpace any different?" This is a great question and one which most coverage, in my opinion, too often ignored. Danah goes beyond the "slow servers" issue and gets to granular design and functionality differences which caused influential Freindster users to flock to MySpace. Probably my single favorite reading in the Social Networking space.
I found that article very interesting. Friendster had the problem of being adopted mostly by asians and Fillipinos, which is not your best target market for online advertising (probably pays the worst of any category). Although, Myspace, which has much more traffic from US visitors, isn't doing much better according to Goole, who has an exclusive ad deal with them. According to Google, most members ignore the ads, and rarely use the Google search.
I think the best format for advertising on social networks has yet to be invented. Who ever comes up with the best solution will become very rich indeed.
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Posted by: Inversiones en oro | May 11, 2011 at 08:48 AM